The Rich & Famous use this secret strategy to sell their home.
One Realtor reports that this secret strategy caused one Lake House to sell for
$110,000 more than a similar Lake House in the same neighborhood.
One seller used this
strategy and sold their home for $385,000.
The two others did NOT
use this strategy and sold their homes for $320,000 and $355,000.
Why did one home sell for
more than the others ?
Because the seller used this secret strategy! The Realtors
mentioned have intimate knowledge of the homes and both agents verified that
none of the homes were bank owned, short sales, or a distress sale.
The only reason they could explain why one home sold for
more than another was because the sellers used this secret home selling
I've also seen this secret strategy cause homes right here
in our local area for more money.
Let me explain how I discovered this secret strategy.
agent I know met a wealthy guy who was selling his house. The seller had a
He would hire that agent, but only if he agreed to help him
use this secret method to sell the home. It was crazy and the agent was
But, he thought it was an interesting strategy and decided
to give it a shot. The agent helped him prepare the home for sale.
The home was priced at $385,000. Two similar homes in the
same complex were for sale for $320,000 and $355,000.
The similar houses for sale were priced
much lower than this house!
The agent was skeptical that the home would sell for the $385,900
price. But, he thought the secret strategy was pretty cool and he really wanted
to see how it worked out.
The Home went on the market.
Not a lot happened. The agent started to doubt the
strategy. The home was showed regularly but no one was making offers. The home
was getting lots of showings.
Most of the buyers (and agents) said the home was
overpriced. The agent was having second thoughts. He was starting to doubt the
strategy. After all, an almost identical home was available for $355,000.
I have a question for you.
Would you like to use this secret strategy to sell your home
for more money? It does take some extra time and some extra work. But, the
payoff is well worth the effort.
So, what is the secret strategy?
What was the secret that this home seller had for his marketing
strategy? It was simple. He staged the home over time before putting it up for
Staging is where
you spruce up a home to make it as appealing as possible.
might sound crazy, but it causes homes to sell for more money. In fact, a whole
Now, there are a
million people that will tell you how to stage your home. But, very few will
show you case studies that prove it will cause your home to sell for more
I put together the case study for this. Here it is:
Staging Report from
Lake Olympia Club in Ocoee,
wanted to give you the most convincing proof possible. It's very hard for
people to believe that one home will sell for more than another home.
some research and looked for similar homes that had sold for different amounts
example I could find
was in the neighborhood I live in.
Ocoee, Florida. I live in a development of about 75 similar homes with two
other developments around my lake totaling about 250 lakefront and lake access homes.
Home in my neighborhood has 4 or 5 bedrooms and 2 or 3 bathrooms. Every single
one has a similar layout and the ones in the study faced West for the sunset
over the lake.
My friend sold his home at 100 Olympus
Drive on October 9, 2014 for $385,000.
It has 4 bedrooms and 3 baths and is 2,212 sq ft.
looked for two other sales there. Here is what I found.
112 OLYMPUS DR in
Ocoee, Florida sold on July 10th, 2015 for $320,000. It
has 4 bedrooms and 3 baths and is 2,764 sq ft.
126 OLYMPUS DRIVE (7 doors down) sold on August 17th, 2015 for $355,000. It has 4 bedrooms
and 2-1/2 baths and is 2,426 sq ft.
in this neighborhood so I am familiar with these properties. You could not ask
for a better example of two like properties that sold for different
Here is why the three homes
were basically identical:
The lot they sit on is identical
as far as how desirable it is to a buyer.
They both had the same kitchens
layouts with upgraded cabinets and tile floor.
They both had nice upgraded flooring
in the living room.
Everything else in these homes
I looked at everything that had to do with these sales. Here is
why 100 Olympus sold for $30,000 more than 126 and $65,000 more than 112:
. Although 100 is not professionally staged, it has a more appealing appearance
than 112 or 126. My friend upgraded the appearance of his home prior to putting
the home for sale.
My friend took better quality,
more appealing photos of the home.
Those two little things is why
one home sold for more than the two others.
a link to the Sales Records for these homes:
Here is the Record of the sale of 100:
100 Olympus Drive Sold
Here is the Record of the sale of 126:
126 Olympus Drive Sold
Here is link to the Public Record of the sale of 112:
112 Olympus Drive Sold
--- End Of Staging Report ---
Now that you are convinced that staging will
help you sell
your home for more money, my next article will show 10 tips on how to spruce up your home so it sells for more
There are two options you
staging your home.
Option 1: Do it yourself. If you want to do
that, then contact me and I will send you: 10
Tips for Staging Your Home.
Option 2: Hire a professional home stager.
If this is the route you want to go, then contact me for a list of references.
I'll let you know which home stagers I have worked with and who I recommend
that will do a good job for you.