Simple Ways to Add Value and Sell Your Home For More Money
you making a common seller mistake that’s stopping your home from
selling? What else can you be doing to ensure that your home is going to
In this report, you’ll discover the biggest mistake home
sellers make, a proven marketing secret, how to “sweeten the deal” for
buyers, what buyers don’t want to see in your home, the three key places
you want looking the best, and finally, how to stage your home and make
it look its absolute best.
Now I know that was a mouthful, but
believe me, these topics are crucial to selling your home, and quite
honestly, most other real estate agents and sellers are oblivious to
these proven methods.
A very common mistake that most sellers make is that they don’t have professional pictures taken of the home!
most Realtors don’t take the time and energy to get decent pictures.
They will show up with their point and shoot camera, take a few shots
and call it good.
Professional pictures will make your home look
so much better. Photographers know what to do to make their subject look
its absolute best.
Whether it’s a cute puppy, a newly married
couple, or a home for sale, professional pictures are a complete
necessity in my book.
You have to view your house from a buyer’s prospective.
If you owned the house in this picture, you may not notice the trees
that dominate the photo, the blue coloring tint, or the really bad angle
that that this was taken from.
Heck, even if you don’t want to
hire a photographer, at least get someone (I can do this) to touch up
the pictures and make them look their absolute best.
Look at the picture below:
This is what just a little bit of editing can do for your pictures.
Pictures sell your home.
It’s the first thing a buyer notices and it’s what will keep them interested. Get professional pictures taken!
What can you do to sweeten the deal for the buyer?
is looking for a deal; this includes you, me, your mom, everyone. If
people think they are getting a bargain, then they are going to hear
that little voice inside of their head saying, “do it, do it, don’t pass
Marketers have been using this method for centuries, and
that’s because it works. If you want to convince someone to buy your
home, offer them something that no one else is offering. Even it’s
something that seems insignificant to you, it may be the closing deal
for the buyer.
I cannot think of a better example of this than a
home I had a listing on a few months ago. The client (who wishes to
remain anonymous) had been trying to sell this home for almost a year
and was getting ready to just give up. In fact, he had come very close
to selling his house at one point, but the deal fell through.
getting people interested in his home was not the problem. People were
looking at a lot of homes in his neighborhood, and his was one of the
nicer ones in that particular neighborhood. This was the problem…
his house was nice, but so were a few other houses in that
neighborhood. He was having a hard problem closing the deal on his
house because it seemed like everyone would eventually turn their
interest to one of these other homes.
I finally talked him into “sweetening the deal”
needed something that would make his house stand out. He needed an
incentive to get people to buy his house instead of the ones that were
almost just as nice right down the street. So here’s what we did…
had someone look at his house on a Monday morning, but they said they
were also going to check out the other houses down the street when they
left his house.
But before they moved on, I said, “I just want to
give you something to consider. We will agree to pre-pay the entire
first year of property taxes. Just think of it as a bonus.”
They were back on Tuesday and wanted to buy the house!
All they needed was a little incentive to make his house stand from the other similar homes.
Once again, it doesn’t have to be much, and it doesn’t have to be the incentive I used in the example.
You could even tell them you’d include free cleaning or lawn care for a year.
list goes on and on and the only thing stopping it is our creativity.
Put yourself in your buyer’s shoes and ask yourself what kind of “deal”
would you like to get when buying a home.